MEDIA ANNOUNCEMENT
FOR IMMEDIATE RELEASE
OGDEN, UTAH – April 28, 2020–Unrivaled announced today that its collaboration with Munchkin on their Kind + Jugend 2019 trade show exhibit has been honored with the EDGE award as part of EXHIBITOR Magazine’s 34th Annual Exhibit Design Awards.
The EDGE award, for Exhibit Design and Graphics Excellence, is the competition’s top honor given to the leading design as voted by a multidisciplinary panel of design experts that judge the competition.
This is the 7th international design award that Unrivaled and Munchkin have collected across the three exhibit projects they have worked on over the last three years. For 2019, Unrivaled challenged themselves to design and create an experience that encompassed the history of the Munchkin brand and their pursuit of greater things through the power of love. The result was an explosive and vibrant exhibit that jurors deemed “highly functional yet deliciously artistic”.
The museum-like environment featured long halls that showcased the star of the show, the rainbow of colors that is Munchkin products. These corridors of minimalistic promotion were contrasted with bold and colorful installation art, built entirely of Munchkin’s most beloved products, and which doubled as Instagram photo-ops. Nearly 7,000 of Munchkin’s Miracle 360 cups created the scene of a gigantic wave that curled around a surfboard that attendees could pose on. In the opposite corner, over 4,000 of Munchkin’s White Hot Ducks extended outward across the walls. A chandelier hung just above a claw foot tub, adding just a touch of elegance to an otherwise playful scene. Custom printed carpet tied into the theme of each corner and included prompts for attendees to jump in, take photos, and share on social media.
Established in 1986, the Exhibit Design Awards honor the world’s best trade show exhibit designs. One EDGE Award, for Exhibit Design and Graphic Excellence, and multiple Gold, Silver, Bronze, and Honorable Mention Awards are offered in 15 categories. The international competition is judged by world-renowned designers who consider each entry’s aesthetics, functionality and innovation. Winning designs are showcased in a feature article in the May 2020 issue of EXHIBITOR and at www.ExhibitorOnline.com.
Visit the project’s portfolio page to view a video of the experience as well as additional photos.
Unrivaled is a Utah based Digital + Dimensional agency driven to create inspiring brand experiences. And when we throw out words like driven and inspiring, we’re not just spitting hyperbole; our family of creatives + craftsmen celebrate a shared and profound hatred of mediocrity. It’s not only what motivates us – it’s what defines us. Experiences, engagements, environments, and interactives – we build what we love.
